Job brief was to create a logo for a new social app for the Tiki community called the Tikicomber. The idea was to convey the same aesthetic found throughout the Tiki history.
First run of different styles. Originally thought Tikicomber as two words (also to break up the word to stack on top of itself. The prime idea was to follow the elongated cartoon style lettering with a driftwood feel which is common throughout Polynesian Pop.
Everything starts handdrawn but then quickly moves on to digitizing to show the client the first pass/round.
A quick pass through illustrator helped juice these up to show the client. While all were liked, the idea evolved into something less busy with one single slab of wood with text over it.
Second pass involved creating just a driftboard base and redoing the text. Even still this was too beefy so we devolved it to something more traditional reminiscent of the tiki establishment logos.
This was a series of Sharpie type face exploration.
And thankfully with a bit more tweaking...
And luckily, this went in the right direction the client wanted, and made it to two final variants with each having slightly different type. Eventually landing with the bottom second option for the final logo treatment.
The logo eventually made it to all the collateral design work of which I designed as well, like this promotional postcard advertising the application to everyone. All of which was designed partially by hand and illustrator. The rope came from the RetroSupply guys, and the X pattern from the Tropical Brush pack by BusyPort, and the Tiki Island font for the tagline. The OS buttons were pulled from their respective companies. Everything else was drawn then digitized.
