For this particular project client provided main topics and information that was required to be on the flyer. The rest was up to me to design a selection of flyers to convey their particular message. What you see before you is 6 versions of the same flyer that are vastly different, communicating the same information but in different ways.
I started out strong with this design. Being that it was at the New Museum I wanted to have a very forward look and feel to it. I also tried to play with typefaces that are not typically interesting but can be used in interesting ways. This follows for the rest of the designs with the exception to Helvetica. Which depending on how you feel about it could be the most interesting or least.
I felt like this particular trial seemed very much in line with a magazine or newspaper ad for a review. I wanted to make it very pleasing in contrast to the first one that was BLACK and added a few colors to ease it in. I was particularly fond of this one because of the layout.
Another quite contrasting piece but with more balance in negative space. I had in mind like those calendars that you would tear off each day. And to pop out to you and bring you in to read the fine print.
I admit I wanted to stray away from a typical layout in search for something more in line with an album or CD cover. As if New Museum was the name of the band. I also wanted to break the static feel of the information by offsetting not just the type but the shapes as well. Another favorite of mine.
This one was definitely more in line with an invitation. To something more formal as if being invited to a gala event. A colleague mentioned how it reminded them of an Oscar invitational. I think that really hit the nail on the head.
For the last choice, I went with something very radical and retro. Not to mention completely in German. I just thought that touch was nice and went better with the design, but of course it's meant to be in English. That said I don't think the English text would work so well. I think that's just something that's been hardwired into our heads. European style, type, and language just went hand in hand.
